Lab grown, for the good in the world.

Our jewellery is personal. What we like, what we want to say, what we think is important. With lab grown diamonds, we are taking a new direction. By virtue of their production, they are not only a choice that contributes to a better world, but are also more cost-effective than natural diamonds. The stones feature exactly the same properties as natural diamonds and as such, are real diamonds.
 

To create a lab diamond, a carbon particle is subjected to forces that mimic the conditions that form natural diamonds deep underground. While this process with natural diamonds takes millions of years, the lab diamond is created in a few weeks.

What makes the creation of lab diamonds special is the ability to add larger, affordable diamonds with sustainable and ethical origins to our jewellery. By virtue of the fact that the stones do not need to be mined. Using technology and innovation for the good in the world. Necklaces, bracelets, earrings and rings made of recycled gold with lab-grown diamonds; we are asking less of the earth and of each other.

However different the origin; the result is the same. A diamond with the same brilliance, density and durability. You won't see any difference, not with the naked eye, nor with a microscope. As such, lab diamonds are also officially recognised as real diamonds.

And at the same time, each lab grown diamond in your favourite Blush jewellery is unique. During diamond formation, each carbon particle's unique interactions and movements contribute to the microscopic structure of the stone. This makes the lab grown diamond not only a beautiful and conscious choice, but also personal and special.