cookie policy

On the web store uses remarketing cookies, Javascripts and web beacons.

We would like to tell you why and in what way cookies are used on our website Cookies are used to improve the usability of the website. is committed to safeguarding your privacy and is responsible for processing your data as described in this cookie policy.

What do cookies mean?

A cookie is a small text file that is stored on your computer or mobile device and is recalled on subsequent visits. If you use our services, we assume that you agree to the use of these cookies.

Cookies and other techniques are used in almost all web stores. In fact, using this can ensure that you do not receive or have to enter the same information over and over again during your visit. The use of cookies allows us to ensure that your shopping cart is not immediately empty when you leave the site; it is saved for you. In addition, cookies allow us to improve the website by measuring how the website is used. The other techniques such as JavaScripts and Web beacons are standard techniques that, along with cookies, allow a system to collect and then send information. Remarketing cookies are used to enable remarketing. By using remarketing cookies, we can retrace which articles you find interesting.

What cookies are there and what are they used for?

There are cookies that are functional or even necessary. These cookies help the website work properly. Here you can think of giving a notification in case of an uncompleted order, so that you do not lose your products directly from your shopping cart.

Your browser settings are saved so that you can optimally view the Blush website on your screen.

You have the possibility to save your login data so that you do not have to enter them again and again.

Partly due to these functional cookies, the website is evenly loaded, so that it remains functional and accessible.

The detection of problems or abuse in our website is better possible because, for example, we can record a number of consecutive failed attempts to log in.

No permission is required for the use of functional or necessary cookies that have no or limited impact on your privacy. These cookies cannot be disabled.

There are also cookies that are more analytical, with these cookies we collect data about the use of the website. With this data, we can gain a better understanding of how often we are visited and where there is room for improvement. With the insight we gain from this data, we can continually ensure that the website is optimized for our visitors. The data stored for this purpose are for example:

- The IP address, which is made anonymous
- Technical characteristics such as the browser you use (Chrome, Internet Explorer or other) and the resolution of your screen
- From which page you arrived at
- At what times and for how long you visit
- What functionalities are being used, such as the video, shopping cart etc
- What pages are being visited

Social media cookies are placed by the social media websites themselves. These are cookies that enable functionalities of social media websites. Think of a YouTube video or, for example, a "Like" button for Facebook. When you click a social media button in the website, a social media cookie is placed. The social media company may recognize your IP address at the time you want to share a part of our website. For the cookies set by the social media parties and the data they collect with them, please refer to the statements these parties make on their own websites about them. We encourage you to regularly review the privacy and cookie statements of Facebook, Youtube, Twitter, Pinterest and Instagram.

Remarketing cookies are used to enable remarketing. By using remarketing cookies, we can retrace which articles you find interesting.

How do we use cookies?

We use persistent cookies to save your preferred home page and to save your details if you select "Remember me" at login.

We use cookies to save your favourite products.

We use session cookies if you use the product filter and to check if you are logged in or have placed an item in your shopping basket.

We use both direct and indirect cookies to collect statistical and user data in aggregate and individual form in analytics tools to optimize our site and to provide you with relevant marketing material.

Some third-party cookies are set by services that appear on our pages and over which we have no control. They are set by social media providers such as Twitter, Facebook and Instagram and relate to the ability of users to share content on this site, as indicated by their respective symbol.

We also use third-party cookies that perform cross-site tracking so that we can give you marketing materials in other sites/channels.

What types of personal data do we process?

We only link your cookie ID with your personal data provided and collected in relation to your account or Club membership, if you are logged into your account. 

What is the legal basis for processing your personal data?

We only link your cookies with your personal data if you are logged in to

If you are logged in to your account, the legal basis is based on our legitimate interest.

How long do we keep your data?

Blush does not store your personal data. You can easily delete cookies from your computer or mobile device through your browser. For instructions on handling and deleting cookies, look under "Help" in your browser. You can choose to disable cookies or receive a message when a new cookie is sent to your computer or cell phone. If you choose to disable cookies, you will no longer be able to access certain content on the site.

Browser settings

If you do not want websites to be able to store cookies on your computer, you can adjust your browser settings. Before cookies are then placed, you will first receive a warning. You can also adjust your settings so that your browser refuses all cookies or only third-party cookies. You can also delete cookies that have already been placed. Per computer and per browser, the settings need to be adjusted. We do want to point out that if you do not use cookies, we cannot guarantee that our website works optimally.

If you want to disable cookies from specific parties, you can do so at

Deleting Cookies

Deleting cookies in Internet Explorer
Go to the Tools > Internet Options > General menu. Under Browse History, click Delete. You may not want to remove everything. In any case, make sure Cookies is checked and click Delete.

Deleting Cookies in Firefox
Go to Tools > Options > Privacy. Click Clear your recent history. Under Details, you can specify exactly what you want to delete. In any case, check Cookies. You can also specify how old the cookies should be. Select 'All' here.

Deleting cookies in Chrome
Click on the icon with 3 lines in the upper right corner. Click Tools > Clear browse data. In any case, make sure "Delete cookies and other site and plugin data" is checked. You can also specify how old the cookies should be. Select 'All' here.

Final Notes

We will update our statements the moment the rules around cookies change or our website changes.

This cookie policy was last modified on November 9, 2018.